which is producing more kits and limiting the variety of its menu. Keeping pace with the new demand is testing operations at meal-kit companies like Blue Apron Holdings Inc. That dynamic is juicing up demand for the packs of pre-apportioned fresh ingredients, reversing a period of slower growth for the decade-old industry that was seeming like a fad. People stuck at home because of the coronavirus pandemic are cooking more. Meal kits are making a comeback after years of faltering sales. Journal article reports more on this topic which is excerpted below: Meal prep firms have now been given a second chance to prove that they can still deliver the goods at the right price. But post-pandemic, households will still be looking for convenience and added value in food purchasing. The Covid-19 shutdown has people cocooned at home with a lot of time on their hands. Grocery stores ramped up their online ordering and delivery as well. Restaurant meal delivery also became another popular option for households. consumers still preferred eating out or getting take-out on their way home.
Blue Apron was an early leader when meal prep was in a growth stage several years ago. This means that meal prep companies that use an online subscription payment model with home delivery are perfectly positioned to capture this market.
Unfortunately, it took a global pandemic to accomplish this. Households have re-discovered the joys of home cooking and the throwback days of families having meals together at the dinner table.
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